Charity Gala Case Study

Fundraising Gala Collateral Design

Concept Development

Presentation of different images to set the design and concept direction. Concepts were presented in person to the Gala Committee. Posters were printed large at 2’x3′ and displayed on easels.

Fundraising Gala Collateral Design

Concept Development 2

The gala committee selected two ideas from the previous round for further exploration, paired with different slogans.

Fundraising Gala Collateral Design

Concept Development 3

Continued exploration of the different slogans.

Fundraising Gala Collateral Design

Concept Development 4

Concept: “A Time for Healing”

Fundraising Gala Collateral Design

Concept Development 5

Concepts: “An Evening on the Orient Express” vs “A Time for Healing”

Fundraising Gala Collateral Design

Final Poster Design

Concepts: “An Evening on the Orient Express”

Fundraising Gala Collateral Design

Miscellaneous Collateral

Various invitations, enveloped and inserts.