CONTENT

CONTENT GUIDELINES

Use Headlines and Subheadings

Headline: 3-6 words (max 8)
Subhead: 8-10 words (max 12)

Split up long paragraphs

Paragraphs (1 – 3 sentences)

Use bold text

Highlight key phrases in bold

Combine Video + Photos

Search engines prioritize video content

Use Headings

Headings increases understanding

Lists

Bulleted points are easier to read than comma separated content.

Lists

Keep bulleted lists short

ADDITIONAL RESOURCES